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    <loc>https://www.andreafineman.com/blog/2017/8/24/service-design-aphorism-make-the-invisible-visible</loc>
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      <image:title>Blog - Service design aphorism – Make the invisible visible</image:title>
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    <loc>https://www.andreafineman.com/blog/2017/8/2/friendship-collaboration-and-service-how-shelley-evenson-and-birgit-mager-designed-a-movement</loc>
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      <image:title>Blog - Friendship, Collaboration, and Service: How Shelley Evenson and Birgit Mager designed a movement</image:title>
      <image:caption>Mager presenting at the first Emergence Conference, Sept. 10, 2006.</image:caption>
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      <image:title>Blog - Friendship, Collaboration, and Service: How Shelley Evenson and Birgit Mager designed a movement</image:title>
      <image:caption>Mager and Evenson at the SDN Global Conference in 2011 in San Francisco, CA.</image:caption>
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      <image:title>Blog - Friendship, Collaboration, and Service: How Shelley Evenson and Birgit Mager designed a movement</image:title>
      <image:caption>Evenson and Mager stand with other conference organizers at the SDN Global Conference in 2014 in Stockholm.</image:caption>
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      <image:title>Blog - Friendship, Collaboration, and Service: How Shelley Evenson and Birgit Mager designed a movement</image:title>
      <image:caption>Mager and Evenson stand with the other conference organizers at the SDN Global Conference in 2014 in Stockholm.</image:caption>
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    <loc>https://www.andreafineman.com/blog/2017/8/2/presentation-about-faadism-in-san-francisco-dc-suburbs-and-louisville-ky</loc>
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    <lastmod>2017-09-05</lastmod>
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      <image:title>Blog - Façadism in San Francisco, D.C. suburbs, and Louisville KY</image:title>
      <image:caption>San Francisco's own retail store with historic preservation—H&amp;M instead of Forever 21 this time.</image:caption>
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      <image:title>Blog - Façadism in San Francisco, D.C. suburbs, and Louisville KY</image:title>
      <image:caption>Some neat public art I saw in Washington, D.C.</image:caption>
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      <image:title>Blog - Façadism in San Francisco, D.C. suburbs, and Louisville KY</image:title>
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      <image:title>Blog - Façadism in San Francisco, D.C. suburbs, and Louisville KY</image:title>
      <image:caption>Zooming out on 1025 F St. NW.</image:caption>
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      <image:title>Blog - Façadism in San Francisco, D.C. suburbs, and Louisville KY</image:title>
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      <image:title>Blog - Façadism in San Francisco, D.C. suburbs, and Louisville KY</image:title>
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      <image:title>Blog - Façadism in San Francisco, D.C. suburbs, and Louisville KY</image:title>
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      <image:title>Blog - Façadism in San Francisco, D.C. suburbs, and Louisville KY</image:title>
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      <image:title>Blog - Façadism in San Francisco, D.C. suburbs, and Louisville KY</image:title>
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      <image:title>Blog - Façadism in San Francisco, D.C. suburbs, and Louisville KY</image:title>
      <image:caption>Façadism here in San Francisco</image:caption>
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      <image:title>Blog - Façadism in San Francisco, D.C. suburbs, and Louisville KY</image:title>
      <image:caption>The view from Capital One Labs' facility in Arlington, VA.</image:caption>
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      <image:title>Blog - Façadism in San Francisco, D.C. suburbs, and Louisville KY</image:title>
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      <image:title>Blog - Façadism in San Francisco, D.C. suburbs, and Louisville KY</image:title>
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      <image:title>Blog - Façadism in San Francisco, D.C. suburbs, and Louisville KY</image:title>
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      <image:title>Blog - Façadism in San Francisco, D.C. suburbs, and Louisville KY</image:title>
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      <image:title>Blog - Sketching and service design</image:title>
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      <image:title>Blog - Sketching and service design</image:title>
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      <image:caption>Fitbit's existing web dash, before the incorporation of the auto-detect algorithm.</image:caption>
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      <image:title>Autodetect</image:title>
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      <image:title>Autodetect</image:title>
      <image:caption>A screenshot of our digital prototype, with one Fitbit employee's actual data piped in.</image:caption>
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      <image:title>Autodetect</image:title>
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      <image:title>Autodetect</image:title>
      <image:caption>Above, you can see the addition of "tags," which I thought users might like to use to add context to the auto-detected events. As you can see, the algorithm came up against a difficult challenge in the form of elliptical machines. Since the algorithm couldn't distinguish step activity from elliptical sessions, many users' elliptical workouts were erroneously counted as runs or walks.</image:caption>
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      <image:title>Autodetect</image:title>
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      <image:title>Autodetect</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1422753435568-5F4DEOZ3WA1923BE6GDO/10+timeline_drawings+2.jpg</image:loc>
      <image:title>Autodetect</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1422753300945-G3T0RD5A1YVU9HAO0JRA/11+Golftees+open.png</image:loc>
      <image:title>Autodetect</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1422752636172-OSTQHZ916COQBZBHNYG3/12+7-14+1.jpg</image:loc>
      <image:title>Autodetect</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1422753265981-K1PFE2AZ5BB36AKLBTYG/13+7-15+4.jpg</image:loc>
      <image:title>Autodetect</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1422753166329-GRWGNGGVLEGBGLXSF1T2/15+exp-+less+info+-+with+pattern+info+box+below.png</image:loc>
      <image:title>Autodetect</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1422753197845-X3RCSI3VJBEO4403E4YC/14+7-23+1.jpg</image:loc>
      <image:title>Autodetect</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1422753086993-I1UY38947SWM8MJOVHFM/16+exp3+-+no+bar+%2B+sleep.png</image:loc>
      <image:title>Autodetect</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1422754729341-PQ5ZN99IQQ52NACPDHPL/Exp+Final+-+After+choosing+a+name.png</image:loc>
      <image:title>Autodetect</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1516682052688-JC60NY0ZIYJSIK0W5SQ9/autodetect+cover+1.jpg</image:loc>
      <image:title>Autodetect</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1422740289538-JBQ57KVR3QP3ZGNFUL0I/image-asset.png</image:loc>
      <image:title>Autodetect</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1422740535972-NPUQBK0JT1DWA8DTX6G8/image-asset.png</image:loc>
      <image:title>Autodetect</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1422738155072-Z7V5WHOOELJUERWGZXZP/phase1.jpg</image:loc>
      <image:title>Autodetect</image:title>
      <image:caption>An artifact from our first research session. Hao-Wei, the data scientist, set the algorithm's threshold so that any walk or run longer than five minutes would be highlighted, with walks in light purple and runs in blue. We hoped to test the accuracy of the algorithm as well as user reactions to the feature. I dropped Hao Wei's Python charts displaying each research participant's step count data into a screenshot of the existing Activity bar chart page, and then printed out copies for each of our ten participants.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1422677448754-M0VA8TFWB3YPH4LMJBWU/image-asset.png</image:loc>
      <image:title>Autodetect</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1422741674717-PD7P1N04PQFKCFN5SMU7/round+3+-+2+tracks+-+screenshot_v_tested+on+7-3.png</image:loc>
      <image:title>Autodetect</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1422754585758-F74NW7Z5BGRFX47EIELX/image-asset.png</image:loc>
      <image:title>Autodetect</image:title>
      <image:caption>A visual design exploration on top of the digital prototype. The auto-detection box defaults to blank, and using the drop-down menu, the user can correctly tag the activity, if they want to.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andreafineman.com/chinese</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-06-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1419824957315-P91NEQGFLQRIGD9U0WGR/chinese-screen-for-gif.gif</image:loc>
      <image:title>Information &amp; Web Design: Chinese character website</image:title>
      <image:caption>Click to be taken to the webpage in its final form.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1419049341020-2GV2GU3UHAPTO1P8QBPI/iterations.jpg</image:loc>
      <image:title>Information &amp; Web Design: Chinese character website</image:title>
      <image:caption>My multiple iterations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1419049257515-AXLS4NU29WB2F3DW6P0P/sketchposter.jpg</image:loc>
      <image:title>Information &amp; Web Design: Chinese character website</image:title>
      <image:caption>My initial plan was to hang a larger poster in the humanities building, as the class was mainly focused on print design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1419049297552-6ITICPIQO1IQMLMAJK1A/sketchweb.jpg</image:loc>
      <image:title>Information &amp; Web Design: Chinese character website</image:title>
      <image:caption>Over the course of six weeks, I decided that a screen would provide a much more appropriate environment for this information. I was excited about the opportunities that progressive disclosure and animation could provide for explaining about the Chinese language. Once I developed my content (which wasn’t easy to do without making misleading claims about the language), I spent most of the project time iterating on my web design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1422728961096-HIBLHAEUFMKJEWAIB3LP/image-asset.png</image:loc>
      <image:title>Information &amp; Web Design: Chinese character website</image:title>
      <image:caption>The final version, shown here as it would appear after the user chooses a character to learn about. Click the image above to go to the actual webpage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1418956603501-LXZ02H8H1IRT8C8T2I7T/Behance_cover_square_ChineseCh.png</image:loc>
      <image:title>Information &amp; Web Design: Chinese character website</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.andreafineman.com/graph-theory</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-01-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1418955313673-HMH8GO2OC3LM4F9DRZ0K/gtwireframe2.jpg</image:loc>
      <image:title>Information Design: Graph Theory Video</image:title>
      <image:caption>A storyboard using props, drawing, and a stop-motion animation effect. It was considered too frenetic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1516780719817-RQYSB74O3RC8SP0PW80P/gtscreenshots.jpg</image:loc>
      <image:title>Information Design: Graph Theory Video</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1418955271772-FIL92IPCQWBZEJFEKDT8/gtscript.jpg</image:loc>
      <image:title>Information Design: Graph Theory Video</image:title>
      <image:caption>My original script, which covered too many topics to fit into two minutes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1418955229998-ZO43A9NNVR69QRXHE8IH/gtwireframe1.jpg</image:loc>
      <image:title>Information Design: Graph Theory Video</image:title>
      <image:caption>A storyboard I created for an animated version.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1418955336551-SRS05YGPHAR1LQLGIVCZ/gtwireframe3.jpg</image:loc>
      <image:title>Information Design: Graph Theory Video</image:title>
      <image:caption>A storyboard approaching my final concept.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andreafineman.com/beckettvideo</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1418964061572-NF58HHDKA5WPZER0M05Z/iteration1.jpg</image:loc>
      <image:title>Motion Design: Literary kinetic typography</image:title>
      <image:caption>One idea I had involved using a physics engine to have words and phrases falling from the sky and piling on top of one another, knocking each other out of the way. I thought instead of using After Effects, I could write it using javascript and then record “video” of it from the browser. However, it seemed like a lot of effort for a minimally rewarding result.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1418964468328-ZADG5J7DDC2D1JAELC7I/scriptnotations.jpg</image:loc>
      <image:title>Motion Design: Literary kinetic typography</image:title>
      <image:caption>The second page of the script, with my notations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1418964219980-UH0R0G20H43K0CCZD2DO/iteration3.jpg</image:loc>
      <image:title>Motion Design: Literary kinetic typography</image:title>
      <image:caption>In this iteration, I randomized each phrase from the script and placed them in a force-justified layout. (The script consists entirely of single words or short phrases, each separated by an ellipsis, which made it very convenient for me to find natural separations in the text!) As each word or phrase is spoken, it turns from white to dark gray. After a few phrases, though, it’s hard to see where the new words are each disappearing from. This iteration is closest to my final version.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1418964132693-D63DPTSEF95DCAKLR81H/iteration2.jpg</image:loc>
      <image:title>Motion Design: Literary kinetic typography</image:title>
      <image:caption>One iteration had me using a Wacom tablet to create paths in the shape of handwriting. That way, instead of having the words appear right to left, it would look like a pencil actually writing each stroke. Unfortunately, I couldn’t figure out where to go with this concept beyond the initial idea of writing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1418964579470-1GFQZ7USZDEMU27GSWVT/end.jpg</image:loc>
      <image:title>Motion Design: Literary kinetic typography</image:title>
      <image:caption>A screenshot from close to the end of the video.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1418959467634-9NINS5LADFAFLX2XT0G5/nb.jpg</image:loc>
      <image:title>Motion Design: Literary kinetic typography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1418958985186-DCP3JRB33BTLYDHA240A/end+size.jpg</image:loc>
      <image:title>Motion Design: Literary kinetic typography</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.andreafineman.com/hrdata</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1420605607800-5KXDLQRFXDGZHV9JTFVJ/image-asset.png</image:loc>
      <image:title>Heart Rate Data Design</image:title>
      <image:caption>The default 30-day Time in Zones graph. For a user who has only worn the Fitbit for five minutes, the chart doesn't have much to show. It also doesn't do much toward our design mandate of motivating users to accomplish cardio workout goals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1420606380198-MQJHJ5N3F42SSSBEU1Z3/image-asset.png</image:loc>
      <image:title>Heart Rate Data Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1420608538886-D5SN6S367LZICMELZUL7/image-asset.png</image:loc>
      <image:title>Heart Rate Data Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1420604996940-BMPHJOPD6SLPO7IM4ALD/image-asset.png</image:loc>
      <image:title>Heart Rate Data Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1420605292289-5HYCQDZEYSUHQY1T6VFJ/image-asset.png</image:loc>
      <image:title>Heart Rate Data Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1420614760627-9F2O6WPSHSOKKV2ODAXN/Today+FHU+1.png</image:loc>
      <image:title>Heart Rate Data Design</image:title>
      <image:caption>The default day-long view, displaying only five minutes instead of the usual 24-hour timeline along the x-axis. There's not much data to look at, nor is there any education about heart rate zones or the meaning of "resting heart rate."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1420606683952-I7B2Z44OH24RM962WBMC/image-asset.gif</image:loc>
      <image:title>Heart Rate Data Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1420606350984-RE5LSH3GPKCREQFLPD8S/image-asset.png</image:loc>
      <image:title>Heart Rate Data Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1420608195098-9OC65S067RWNLC1AVC43/image-asset.png</image:loc>
      <image:title>Heart Rate Data Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1421603359366-XST84M82FCY732OYSR8W/30-day+view+1%2C+1a%2C+%26+2.png</image:loc>
      <image:title>Heart Rate Data Design</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.andreafineman.com/chompapp</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-01-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1516779550817-1LFEXLFQZCYN3M9615FZ/detail+page.jpg</image:loc>
      <image:title>Mobile Service &amp; Interface Design: Chomp</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1418954426995-QVONFAUVK9RW0BSFJRK8/chompwhiteboard.jpg</image:loc>
      <image:title>Mobile Service &amp; Interface Design: Chomp</image:title>
      <image:caption>The three of us discussed the minutiae of the information display and interaction patterns.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1420571817383-O1N0XAQASF81EIU5JPU9/image-asset.jpeg</image:loc>
      <image:title>Mobile Service &amp; Interface Design: Chomp</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1418954606388-6VN6551WALHLTGDB84V6/chompshot.jpg</image:loc>
      <image:title>Mobile Service &amp; Interface Design: Chomp</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1420571942847-T5503SF0JQBQH7V0HVVE/image-asset.gif</image:loc>
      <image:title>Mobile Service &amp; Interface Design: Chomp</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1418954084228-YOSAJEOPLU2USTAPC3I2/chompideas.jpg</image:loc>
      <image:title>Mobile Service &amp; Interface Design: Chomp</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1516779606890-OZPALT9N9E0FHFO26Q09/map+hybrid+view.jpg</image:loc>
      <image:title>Mobile Service &amp; Interface Design: Chomp</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1418954279712-YWGQUCV8T7Q1T2K8S0NB/chompwireframes.jpg</image:loc>
      <image:title>Mobile Service &amp; Interface Design: Chomp</image:title>
      <image:caption>Some early wireframes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1420571828966-MO67XYTK08RLRF50IQTL/image-asset.jpeg</image:loc>
      <image:title>Mobile Service &amp; Interface Design: Chomp</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1420570331562-COBLB397URREVPT2EUY5/chompwireframe3.jpg</image:loc>
      <image:title>Mobile Service &amp; Interface Design: Chomp</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1420570295088-W7Y1UE2D65OBJ3BHORMD/chompwireframe2</image:loc>
      <image:title>Mobile Service &amp; Interface Design: Chomp</image:title>
      <image:caption>An early wireframe at left, and the final visuals at right.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1418954587557-3F1T0R09ZONAK31DJ9FQ/chompspecs.jpg</image:loc>
      <image:title>Mobile Service &amp; Interface Design: Chomp</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.andreafineman.com/thesis</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-01-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1434508245247-Q8RBG9W7NC57QS30Y23Q/cjm.png</image:loc>
      <image:title>Service design: Personalizing in-person, customer-employee interactions</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1424569050622-YPHXHBX6TOQOURO0CGY7/storyboard+question+1-01.png</image:loc>
      <image:title>Service design: Personalizing in-person, customer-employee interactions</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1454819787943-KO9XZKFCQFU7VBB3CLC4/histogram_graph.png</image:loc>
      <image:title>Service design: Personalizing in-person, customer-employee interactions</image:title>
      <image:caption>A graph showing the average ratings given to each of the ten scenarios, with histograms showing the distribution.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1454819687821-7JHNA0VEONR4SJWSPKVD/image-asset.png</image:loc>
      <image:title>Service design: Personalizing in-person, customer-employee interactions</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1454808723240-AQXO6OUWB5HNFKAWTU01/Thesis_explainer_diagram.png</image:loc>
      <image:title>Service design: Personalizing in-person, customer-employee interactions</image:title>
      <image:caption>Some design vignettes stemming from my research into customer-employee interaction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1424569148586-ONYIU4YJC9NGCUSPCPW5/image-asset.png</image:loc>
      <image:title>Service design: Personalizing in-person, customer-employee interactions</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.andreafineman.com/retail-dashboards</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1418966559845-C7P4GUNDP3QOXGRIKTKF/group.jpg</image:loc>
      <image:title>Service design study: Retail dashboards</image:title>
      <image:caption>Conducting "speed dating" sessions with a few interviewees.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1418966691129-XIP3E7931NHIXMFTBFDQ/dashboardsketch.jpg</image:loc>
      <image:title>Service design study: Retail dashboards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1418966638887-DQAR6354U3XGGX5L8OXW/image-asset.jpeg</image:loc>
      <image:title>Service design study: Retail dashboards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1418966471600-LPSTPN7EA9KUI2LGJFEX/scenario2.jpg</image:loc>
      <image:title>Service design study: Retail dashboards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1418966815347-UG79IFLZR6JGNMH0WCTT/dashboardFinal.jpg</image:loc>
      <image:title>Service design study: Retail dashboards</image:title>
      <image:caption>The final airport version dashboard.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1418966456387-0KYZOE5SX8N5WR0I972O/scenario1.jpg</image:loc>
      <image:title>Service design study: Retail dashboards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1418966760984-Y3QBYP8Z4FOOA2VQ98UV/digitaldashboardsketch.jpg</image:loc>
      <image:title>Service design study: Retail dashboards</image:title>
      <image:caption>A digital iteration of the information dashboard that a ticketing agent might use at an airport</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1418965685862-9YZE2TQO41JZA0C6T99N/Dashboard_Sketches_v4_Layover+Recommend_Square.png</image:loc>
      <image:title>Service design study: Retail dashboards</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.andreafineman.com/under-construction</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-06-23</lastmod>
  </url>
  <url>
    <loc>https://www.andreafineman.com/home-v0</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2023-07-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/804ee465-3597-424c-9359-24dfce3cf2d3/andrea-+teaching+b+2.jpg</image:loc>
      <image:title>Home v0 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/423b0834-895c-4a0e-97a2-459bf59f91c9/sxd-methods.jpg</image:loc>
      <image:title>Home v0 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andreafineman.com/about-andrea</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1576372811294-R20HC8Y7V91BN3SDPIAY/UK-in-home-research.jpg</image:loc>
      <image:title>About Andrea</image:title>
      <image:caption>Interviewing low-income customers in their homes about their relationship to credit for Capital One’s U.K. division</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1517187611546-ED7DOM30C5P6ELQQRBAJ/small-biz-blueprint.JPG</image:loc>
      <image:title>About Andrea</image:title>
      <image:caption>Leading a workshop with the Small Business division of Capital One to help map and simplify outbound customer interactions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1576374277854-NYNP7QUOLPY1OS7SQYNT/a+kaizen-1.jpg</image:loc>
      <image:title>About Andrea</image:title>
      <image:caption>Embedding with a kaizen team visiting Getaround from Toyota’s Japan HQ to see how operational efficiency intersects with the user experience for both customers and employees.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1576371999779-9KJS54RS79T6MKGINDWO/a+GVDS-1.jpg</image:loc>
      <image:title>About Andrea</image:title>
      <image:caption>Day three of our Google Ventures Design Sprint</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1576371319006-P4SAEJN3T2KL01Z3QILI/Cleaning-research-wall-copy.jpg</image:loc>
      <image:title>About Andrea</image:title>
      <image:caption>Synthesis of user interviews</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1576374218137-W9SMU95WRVHWX2JHHFF9/sxd-methods.jpeg</image:loc>
      <image:title>About Andrea</image:title>
      <image:caption>Introducing service design methods into the research process (above, a service blueprint, to be used as an artifact in conducting research with people from different functions).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/0cdade2a-363e-4016-92a3-beadd1b5d843/IMG_2179.jpg</image:loc>
      <image:title>About Andrea</image:title>
      <image:caption>Teaching design methods to our colleagues in the business</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1576373861361-ONVMRIFWMDPKXUB3NUV4/a+ServiceDesignJam2018.jpg</image:loc>
      <image:title>About Andrea</image:title>
      <image:caption>Speaking at California College of the Arts about research methods</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/d941a7eb-5511-4c97-bd79-4c06df652739/Money+Coaching+Prototyping+-+Screen+Shot+2015-10-29+at+3.04.08+PM.png</image:loc>
      <image:title>About Andrea</image:title>
      <image:caption>Quickly iterating and testing a new service experience</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1572068077442-2FLGRGQFWT1F487KHVCK/architecture-tour.jpg</image:loc>
      <image:title>About Andrea</image:title>
      <image:caption>Leading a modern architecture walking tour in downtown San Francisco</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1576372712407-L1G7G7EGBN04Q09NB3Q6/user-research.JPG</image:loc>
      <image:title>About Andrea</image:title>
      <image:caption>Using a digital prototype to solicit preferences and attitudes from car owners who share their cars on Getaround</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1576371783732-UUGFFJ0YEKRPFHM4JJVZ/workshop.jpg</image:loc>
      <image:title>About Andrea</image:title>
      <image:caption>Leading a workshop with customer service, operations, product management, and design to prioritize roadmap items</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1576372054531-XLTMNQODHDCKO3IFGR7K/Nima+-+ops+cards.jpg</image:loc>
      <image:title>About Andrea</image:title>
      <image:caption>Using ideation cards to solicit design concepts from an engineer focused on internal tools</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andreafineman.com/slide-show</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1572068939260-AOCPZVALL8R0CR4M6TJD/a+CallCenterResearch.jpg</image:loc>
      <image:title>Slide show - Copy of Conducting remote UX research</image:title>
      <image:caption>My colleague and I led a UX research study with call center agents based in the Philippines.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1572068939580-4TH85WAXEN9U6VYB8TO0/a+GVDS-1.jpg</image:loc>
      <image:title>Slide show - Copy of Leading a design sprint</image:title>
      <image:caption>I hosted a week-long Google Ventures design sprint for Getaround’s internal tools team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1574040690863-EL54RPDYYO9UUDBP1BKP/2019-07-01+John+P+2+-+4.jpg</image:loc>
      <image:title>Slide show - Copy of Interviewing users</image:title>
      <image:caption>I led a user research project on an important customer base: Uber drivers [read more]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1572068937690-4LROX1RRIU91WZTAA98L/a+andrea-uk.jpg</image:loc>
      <image:title>Slide show - Copy of Synthesizing product concepts before an evaluative design workshop</image:title>
      <image:caption>To help our client team narrow down some design concepts before an important decision-making meeting, we catalogued and synthesized dozens of concepts and proposals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1572068939830-YD1R5WO04W5YEXRTGH03/a+kaizen-1.jpg</image:loc>
      <image:title>Slide show - Copy of Learning Kaizen techniques from Toyota's team</image:title>
      <image:caption>Getaround’s investors sent an expert kaizen team to teach us how to apply kaizen to our own processes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1572068937626-QUNBYM2NI9AJW7PKSYJD/a+andrea--teaching-blueprinting-1.jpg</image:loc>
      <image:title>Slide show - Copy of Leading a blueprinting workshop for fifty</image:title>
      <image:caption>In 2018, I taught a workshop on service blueprinting for 50 people.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1572068077442-2FLGRGQFWT1F487KHVCK/architecture-tour.jpg</image:loc>
      <image:title>Slide show</image:title>
      <image:caption>Leading a modern architecture walking tour in downtown San Francisco</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andreafineman.com/making-and-creativity</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-11-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/e0ee3036-cc98-4c6d-acf7-a1814c3ce5c3/Money+Coaching+Prototyping+-+thumb_IMG_0658_1024+2.jpg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>The front entry experience for Money Coaching clients such as the man in the photo above.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/d941a7eb-5511-4c97-bd79-4c06df652739/Money+Coaching+Prototyping+-+Screen+Shot+2015-10-29+at+3.04.08+PM.png</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/b36a9681-76aa-40bb-af28-18f05c0decfb/baby+announcement+process+2.jpg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/c2e43335-5d26-4b15-820f-eac525b68a1a/93A078E4-E0DB-4212-BA9F-00BDFCE766B1_1_105_c.jpeg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>After observing the renters attempt to use the service, we iterated on the fly.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/7903ee4f-5cae-4b50-9554-b60ff1b21832/Money+Coaching+Prototyping+-+Screen+Shot+2015-10-20+at+1.43.44+PM.png</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1fa05b0c-268e-45c7-871d-8b0c7e8481c9/drawing+of+lot.jpeg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>I followed the kaizen principle “genchi genbutsu,” or “go to the site and see the actual problem,” by visiting our lots and making detailed maps.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/a776b812-14d8-46f4-9380-ae15dc6690e8/440BFE11-83B0-4330-9E9B-53BCF18EA510_1_105_c.jpeg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>I worked with the visitors from Japan to prototype a visual system for cars that were being processed by our ops team. The color coded visual cards and new parking system made it quicker for ops staff to do their jobs. The graphic design and UX principles of feedback and visual hierarchy apply just as much in the real world as on the screen!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/24b36ad2-7b98-4acb-9825-3d31df75dafb/LaCroix+-+original.jpeg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Original image</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/f56f7d54-cc50-48cf-a5c6-b1bbece8c7d8/ideation+-+no+show.jpeg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/eeda7c13-44fe-4070-93f5-9749737cffe9/jer_coconut_60w_60h_156+pattern.png</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>The image at left, converted to a 60px wide pattern, with a single color highlighted</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/169c3e46-e6de-41c6-9b45-feb73fcaa4b6/audit+book+page+3.png</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1d2dc534-d27b-45eb-b7e8-9032442401ba/nathan_postcard_critique_blur.png</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Design critique in Slack leading to revised final design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/3e9367f1-55af-4714-a745-42135f0c93ca/illustrator+layouts+2.png</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Design exploration</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/2826976f-c050-4a09-8b71-f771fb19bfb0/Use+of+Premiere+Pro.jpg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/b18d1cb0-70b9-4ce1-9032-0f8370520c5f/2015-12-14+sketchbook.jpeg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/f183ed48-3f6e-415f-9e97-661c7ac185e1/Lacroix-+final+close+up.jpeg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Final product - detail</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/e9eeacae-f2b5-4bfc-820c-77c014b9a2a8/4CCCD78C-0204-45DE-A08A-FB6B5FB2CE51_1_105_c.jpeg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/a01ac368-3f89-44a1-9839-6289d3f0b1ee/Astra+Service+Vision+p73.png</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>For the future vision, we created a storyboard book depicting the service. (That’s me on the right!)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/c66194a8-c035-4a44-b610-d8cc58dda22b/la-colombe-can-lucy-final.jpeg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/49fa341a-7548-4879-9d20-2bcc0382647e/Coconut_final.jpeg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>A photo of the final product</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/5b3d7adf-9dc8-4c8c-9331-8ff543a302a6/training+investment+advisors.png</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>We trained service providers internally.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/199d8c1d-65d2-4de4-9f24-b7048fae49f8/drawing+the+audit+book.jpeg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>I drew a storyboard book, using photographs of other designers posing as characters in the story.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/6698ecb0-4d6d-41a3-81e3-f46d5637f749/lucy2.jpeg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/4700ee67-2de9-4791-83c1-7cf4863389fa/43F7E455-9386-4315-9E15-9A2B0FC245F1.jpg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/e4063589-28df-4c19-bc15-2ed7c76f70d8/materials---corrected-reduced.jpg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>The physical tools</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/8cbaf9f2-f1fa-47a6-a894-81afa4d408d7/Adaptive+Path+Coloring+Book.JPG</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Just for fun, we re-used the images to make an “Adaptive Path Coloring Book” for internal use only.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/bd583898-3732-42b9-b33f-7d506d9c93e7/iphone+pics+contact+sheet+3.PNG</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/d7fa9bc2-dd0a-432f-8ff7-90a6d44cef32/Money+Coaching+Prototyping+-+tim.jpg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>We tested the prototyped experience with a colleague.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/9991a246-de8e-49fa-882b-1cfb6f03db62/Mauro+2019-04-16+14.35.39.jpg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>I met with customers all over the U.S., at the site they had reserved.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/6d2b2f1b-a274-445b-a5d4-4231a5505f9e/claims+diagram.jpeg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>This was a highly confidential project, so I only can show the work at this very oblique angle.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/68e55105-d4c4-4453-b551-e547c801b626/melissa.jpeg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/ed026efe-7ed3-4152-ae8b-511640f033c3/50D67BC3-89AF-4981-A752-0E25F44F4CA3_1_105_c.jpeg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1959f440-4857-4a7d-817b-1543d6a8bada/handoff+mechanisms.png</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>We acted out several handoff mechanisms, in-person and digitally, and quickly designed paper artifacts for the service providers to use with clients.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/75bc74e8-ed36-4b1d-9c05-d1831c4c30b3/Colab+notebook+2.png</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Using a Python script, I convert the RGB of each pixel in the image to a color found in the catalog of thread available.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/41ef04c3-fac0-4549-b3c4-affeb3665aaa/chomping+chart+2+-+export.jpg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Poster, designed in InDesign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/f96fc0eb-9c82-4001-bbea-8c227b553ea2/people+using+brochure.jpeg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>A photo from “Exploring Mid-Century Downtown San Francisco” tour day, where attendees used the handout shown at left.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/655476ce-984f-4ffe-a3a1-2d502d3af37c/7CF769A3-933C-4147-9F2D-59E0E872FF27_1_105_c.jpeg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>This is a customer using a prototype app made for this experiment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/8b19ff7c-d07c-4049-9e7b-bcfb5a460aa5/iphone+pics+contact+sheet+1.PNG</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/d9d70171-2255-4260-8a04-ed127d86a6bd/19000AD1-5CFA-4137-8A42-7EC4B7EC1768_1_105_c.jpeg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>That’s me with the paper cutter!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/1419824957315-P91NEQGFLQRIGD9U0WGR/chinese-screen-for-gif.gif</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/98f05fec-c444-4b47-9f40-0f5d48908bf3/Coconut+-+original.jpeg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>The original image</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/dbf3b147-47f2-451f-b25d-8c2b46a485c7/Lee+envelope.jpeg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Outer envelope</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/b6ef221a-0c7b-403e-8cd3-ffe6c78db460/iphone+pics+contact+sheet+2.PNG</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/303127c9-fe8a-4a18-ade6-3b9b40eee344/final-envelope---adjusted-reduced.jpg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Return envelope (stamp was included)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/4694c5b9-f2e1-448c-9742-93cd70d68155/mug+leave+behind.png</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>We designed some fun “leave behinds” for our client team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/991ab53a-26a9-4ef7-98b8-fecda750d876/3CBF476D-C32F-42A7-8871-E0BB6732D189_1_105_c.jpeg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/986acf98-9c31-4739-aa65-d92d9d006859/chomping+chart+photo.jpeg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Poster in use</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/01c658bd-422e-4a0f-b07b-26f7bf7c3872/Money-Coaching-Prototyping---Screen-Shot-2015-10-02-at-1.23.20-PM-2.jpg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Prototyping the experience in the Capital One Cafe in downtown San Francisco using mostly existing furniture and the paper artifacts at right. Coaching sessions were moved to this dark corner during the prototyping phase to give customers more privacy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/65cb0792-fead-4dfa-999c-26df7d171440/The+Get+Set+Book_reduced_p14_Page_32+crop.jpg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/24f7e9ce-0e27-4c86-9d3d-422b1d50909b/All+items+in+Illustrator.png</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>I designed the collateral in Illustrator and InDesign and printed each piece at home on my personal laser printer. I also chose card stock from Paper Source that I could get quickly enough to turn around in time for the event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/098491f5-468b-440a-adee-e39499cba7d4/The+Get+Set+Book_reduced_p14_Page_14.jpg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/b1d7be1e-568a-4e8d-b6e8-0ad7a3fc3de2/audit+book+page+2.png</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/238f6490-df77-4a5e-9bc1-c8db2ad14c90/Tracey-cards-after.jpg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Final outcome</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/ae032494-e4b2-4555-a949-f6d8313560d1/nathan_postcard.jpg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Final card, printed by Vistaprint</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/5ddf96d3-bb8d-40be-a0a0-6b59d24bba1d/28169D11-5E97-4B4D-B9AA-EBB397F749DB_1_105_c.jpeg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Everyone on the team contributed with ideation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/8f6cc11d-6e61-4ff9-bf39-771ce7e5268e/Screen+Shot+2022-08-17+at+1.44.02+PM.png</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>A virtual birthday card</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/93cf5171-5e3a-4f32-bd43-3026020d798a/2FC7E28B-49A4-43F7-83D8-8989BC306C00_1_105_c.jpeg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/f1052903-4d87-42e2-b430-7573cc491690/Lacroix+-+final.jpg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Final product</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/51605722-1530-4390-be3b-ea2a19416d8f/queen.jpeg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/9875f446-c48c-47e9-a220-236741880c0a/Scheduling+the+appointments.png</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>We managed the calendars manually before the company committed to a regulation-compliant scheduling service like Calendly.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/b5996580-644d-49f7-8c6c-3e3ae499f6e5/IMG_6590.jpeg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>I produced these physical keychains as a quick-and-dirty measure to improve efficiency when keys were misplaced (one of the ops team’s most costly problems, as a car must be taken offline, hurting metrics, and a new key must be bought at a price of $400+, anytime a car turns up without its key). I created the inserts with Adobe Illustrator and printed them at AlphaGraphics, a professional printer. The keychain shells were from Amazon.com.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/37279fae-f7e2-48fa-953e-b05bab4044d2/Screen+Shot+2022-11-08+at+8.56.18+PM.png</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/41dfdc8d-92bf-4061-bb0a-27571fc2ee3f/nathan_postcard_back.jpg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Final card, back. Vistaprint couldn’t print addresses and then send the cards back to me for personal messages, so I printed the addresses by hand using InDesign and my personal laser printer at home.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/52011f61-a87c-4623-a208-20bb89f4468e/The+Get+Set+Book_reduced_p14_Page_17.jpg</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Artifacts used in Money Coaching sessions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/0d48c57f-fa3b-4ec9-b719-9a62ebc4439a/Looker+generic+screenshot.png</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>This is just a reference image–our actual SQL table in Looker contained customers’ names, email and home addresses, and other sensitive personal data.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52bf9fa4e4b05150bfa5fe6e/784b7ca9-7731-437a-bdf5-4f47c4bd93f9/audit+book+page+1.png</image:loc>
      <image:title>Making and Creativity - Make it stand out</image:title>
      <image:caption>Slides from the final vision presentation, using the images I drew using the lightbox.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.andreafineman.com/team-project</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569fdefb1115e0973544f708/1455135659396-CQ9GAOCX7BBD4Z198E92/image-asset.jpeg</image:loc>
      <image:title>Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569fdefb1115e0973544f708/1455134738344-8PPOGBFK9R9T076F4CPH/image-asset.jpeg</image:loc>
      <image:title>Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569fdefb1115e0973544f708/1455135055927-LQ8JDGVSYVBADUE0S2FH/image-asset.jpeg</image:loc>
      <image:title>Team</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.andreafineman.com/contact-project</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-12</lastmod>
  </url>
  <url>
    <loc>https://www.andreafineman.com/the-facts-project</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-12</lastmod>
  </url>
  <url>
    <loc>https://www.andreafineman.com/all-styles</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-12</lastmod>
  </url>
  <url>
    <loc>https://www.andreafineman.com/project-1-project</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569fdefb1115e0973544f708/1456335193800-08Q7Y6JAXIJVI3I9AJI4/SQS_RYAN-HENRY_DK_0865-cropped-v2.jpg</image:loc>
      <image:title>Main St.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569fdefb1115e0973544f708/1454969290191-588ICX4J2DH15NXNW9X7/SQS_RYAN-HENRY_DK_0339-cropped.jpg</image:loc>
      <image:title>Main St.</image:title>
    </image:image>
    <image:image>
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      <image:title>Main St.</image:title>
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    <image:image>
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      <image:title>Holloway Rd.</image:title>
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    <lastmod>2025-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569fdefb1115e0973544f708/1456270414395-AQKLJWLO82BBJ1AK3455/SQS_RYAN-HENRY_DK_0457-edited.jpg</image:loc>
      <image:title>Potowski Av.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/569fdefb1115e0973544f708/1455208175347-SHSYN2CSA0QXAVUH5OE2/SQS_RYAN-HENRY_DK_1485-edited-cropped.jpg</image:loc>
      <image:title>Potowski Av.</image:title>
    </image:image>
    <image:image>
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      <image:title>Potowski Av.</image:title>
    </image:image>
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    <image:image>
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      <image:title>Volunteer</image:title>
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